SMM gets its name from the acronym social media marketing. The main goal of SMM is to attract customers to the profile, product, brand promotion. For a full-fledged online business, competent promotion in social networks is required.
What is SMM
SMM promotion in social networks, along with other types of advertising, most often targeted and contextual advertising, forms the basis of many marketing strategies. Often, marketers make a decision in favor of SMM alone — for some brands of working with social networks, direct communication with the client is more than enough. You can pay for youtube view.
In fact, SMM is a complex of actions, consisting of community management and a subscriber base. This is a story about content and active interaction with people. The acronym stands for «Social Media Marketing» and literally means «Social Media Marketing».
Although targeted advertising is an integral part of SMM, it is a more mechanical part of it, in which the marketer keeps his distance from the audience. In contrast, SMM in a broad sense implies constant interaction through updated content, encouraging users to distribute it. Here is engagement management — you need to constantly maintain the growing interest of users.
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How it differs from advertising on Google and Yandex
Contextual advertising on Google and Yandex is shown to those who already have a need to purchase a product. And SMM is needed before this need arises, it helps to think about it. The work goes with a potential audience who may be interested in the product.
Differences between SMM and advertising
Who is SMM promotion suitable for?
SMM promotion is successfully used in completely different directions, and the results are calmly tracked in end-to-end analytics systems.
This is a business of any scale, organizing and holding events, education, culture, hobbies, science, sports, religion, politics, charity, social projects — SMM is used in virtually all spheres of modern society.
SMM tasks
Tasks that a well-built SMM strategy can handle:
Increase in conversion. SMM helps promote the resource by increasing the number of unique visitors.
Appearance in search results. Social networks are also counted by search engines.
Promotion of seasonal sales. Marketers are engaged in sending letters and unique sales offers through various instant messengers and social networks.
Expansion of potential target audience. Attracting new customers to your profile from other resources.
Increasing awareness. Occurs after working with company positioning and a properly configured target.
A story about the values of the company. If you do charity work, it is worth talking about it in order to get a positive reputation.
Creation of an attractive image for the consumer. To do this, they carefully think over and develop a content plan, demonstration of achievements, awards, reviews and more.
